ANC — Advisory by George Pu

Advisory for founders and operators in transition.

I work with a small number of people each year. Strategy calls for quick decisions. Advisory retainers for ongoing guidance. The Freedom cohort for full transformation.

$10M+ in businesses built. No VC. 20 hours/week. I built everything I teach.

The thesis is simple.

Most advisory is theoretical. Mine isn't. I run businesses, buy businesses, and build infrastructure every day. When I advise you, it's from a position of someone actively doing the work — not someone who did it once and now sells courses about it.

I don't take equity. I don't take board seats. I charge directly for my time and attention. The alignment is clean: I make money when you find my advice worth paying for. That's it.

The people I work with tend to be at inflection points — leaving a job, scaling past a plateau, navigating a deal, or rebuilding after something didn't work. They don't need another podcast to listen to. They need someone who's been there to help them think clearly.

Trusted by

50+

founders advised

8

cohorts completed

$10M+

built

75%

close rate

Ready to talk?

Fill out a short application. I review every one personally and respond within 48 hours.

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