I'm George Pu.
Born in China. Building from Toronto since I was 17. I run ANC — a small advisory practice where the product is me, applied to your problem.
I work with a small number of clients each year. Every engagement is direct: you talk to me, not a team.
I focus on one thing: jurisdictional strategy for founders. Founders relocating to the US or Canada, founders structuring across borders, founders who need someone to see the full map — pathways, entity architecture, timelines, risks — and coordinate with the right professionals on the ground.
I also run SimpleDirect (AI infrastructure), Founder Reality (free tools and content for founders), and a portfolio of digital businesses. The portfolio generates $10M+ collectively — built without venture capital, without a large team, and on roughly 20 hours a week.
I built everything I teach.
The track record
Built without permission
2017
Arrived in Canada
Age 17. Barely knew how banks work.
2019-22
5 YC applications
Zero acceptances. Pivotal lesson.
2022
Stopped chasing VC
Started charging clients directly.
Now
$10M+ portfolio
Zero investors. 100% ownership.
The alignment is clean
I don't take equity. I don't sit on boards. I charge directly for my time and attention. I make money when you find my advice worth paying for.
No equity taken
Your business stays yours. George has no claim on your upside.
Clear scoping
George quotes based on your situation after an initial conversation. No hidden fees.
No delegation
You talk to George. Not an associate, not an AI, not a junior analyst.
No competing
George never competes with your business or your other advisors.
Founder Mobility
George helps founders own their decisions about where to live and build. He maps the options, coordinates with lawyers and local counsel, and tells you what he actually thinks. Own or be owned — that's the philosophy.
Ready to work together?
Apply below. George reviews every application personally. 48-hour response.
Apply to Work Together